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Found: 4  Titles

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IMC : using advertising and promotion to build brands / Tom Duncan.
Author
Duncan, Tom.
Published
Boston : McGraw-Hill Irwin, c2002.
Call Number
658.827 D912I
Location
ห้องสมุดพณิชยการพระนคร

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Principles of advertising & IMC / Tom Duncan.
Author
Duncan, Tom.
Published
Chicago, IL : McGraw-Hill/Irwin, c2005.
Call Number
658.82 D912P
Location
ห้องสมุดพณิชยการพระนคร

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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Author
Taylor, David.
Published
West Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 T239B
Location
ห้องสมุดพณิชยการพระนคร

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The Business of brands / by Jon Miller & David Muir.
Author
Miller, Jon.
Published
West, Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 M648B
Location
ห้องสมุดพณิชยการพระนคร

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