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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Author
Taylor, David.
Published
West Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 T239B
Location
ห้องสมุดพณิชยการพระนคร

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The Business of brands / by Jon Miller & David Muir.
Author
Miller, Jon,
Published
West, Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 M648B
Location
ห้องสมุดพณิชยการพระนคร

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