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IMC : using advertising and promotion to build brands / Tom Duncan.
Author
Duncan, Tom.
Published
Boston : McGraw-Hill Irwin, c2002.
Call Number
658.827 D912I
Location
ห้องสมุดพณิชยการพระนคร

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Principles of advertising & IMC / Tom Duncan.
Author
Duncan, Tom.
Published
Chicago, IL : McGraw-Hill/Irwin, c2005.
Call Number
658.82 D912P
Location
ห้องสมุดพณิชยการพระนคร

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