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Found: 20  Titles

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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Author
Taylor, David.
Published
West Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 T239B
Location
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The Business of brands / by Jon Miller & David Muir.
Author
Miller, Jon,
Published
West, Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 M648B
Location
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Advanced brand management from vision to valuation / PaulTemporal.
Author
Temporal, Paul.
Published
Singapore : John Wiley & Sons (Asia), c2002.
Call Number
658.827 T288A
Location
ห้องสมุดพณิชยการพระนคร

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Brands and branding / Rita Clifton ... [et al.].
Published
London : Profile Books Ltd, c2009.
Call Number
658.827 B819
Location
ห้องสมุดพณิชยการพระนคร

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Harvard business review on brand management.
Published
Boston, Mass. : Harvard Business School Press, c1999.
Call Number
658.827 H339
Location
ห้องสมุดพณิชยการพระนคร

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin Lane.
Published
Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Call Number
658.827 K29S
Location
ห้องสมุดพณิชยการพระนคร

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin Lane.
Published
Upper Saddle River, NJ : Pearson/Prentice Hall, c2013.
Call Number
658.827 K29S
Location
ห้องสมุดพณิชยการพระนคร
ห้องสมุดเทเวศร์

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IMC : using advertising and promotion to build brands / Tom Duncan.
Author
Duncan, Tom.
Published
Boston : McGraw-Hill Irwin, c2002.
Call Number
658.827 D912I
Location
ห้องสมุดพณิชยการพระนคร

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Principles of advertising & IMC / Tom Duncan.
Author
Duncan, Tom.
Published
Chicago, IL : McGraw-Hill/Irwin, c2005.
Call Number
658.82 D912P
Location
ห้องสมุดพณิชยการพระนคร

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The new global brands : managing non-government organization in the 21st century / John A. Quelch and Nathalie Laidler-Kylander.
Author
Quelch, John A.
Published
Mason, Ohio : Thomson / South-Western, c2006.
Call Number
658.827 Q3N
Location
ห้องสมุดพณิชยการพระนคร

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Asian brand strategy : building and sustaining strong global brands in Asia / Martin Roll.
Author
Roll, Martin.
Published
Houndmills, Basingstoke Hampshire ; New York, NY : Palgrave Macmillan, c2015.
Call Number
658.827 R749A
Location
ห้องสมุดพณิชยการพระนคร

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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Author
Wheeler, Alina.
Published
Hoboken, N.J. : Wiley, 2013.
Call Number
658.827 W562D
Location
ห้องสมุดโชติเวช
ห้องสมุดพณิชยการพระนคร
ห้องสมุดเทเวศร์

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Big brands, big trouble : lessons learned the hard way / Jack Trout.
Author
Trout, Jack.
Published
New York : Wiley, 2001.
Call Number
658.827 T861B
Location
ห้องสมุดพณิชยการพระนคร

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Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart.
Author
Barlow, Janelle,
Published
San Francisco, CA : Berrett-Koehler, c2004.
Call Number
658.812 B258B
Location
ห้องสมุดพณิชยการพระนคร

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Branding in a competitive marketplace / Rajat K. Baisya.
Author
Baisya, Rajat K.
Published
Los Angeles : SAGE/Response Business Books, c2013.
Call Number
658.827 B163B
Location
ห้องสมุดพณิชยการพระนคร

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