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Found: 3  Titles

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin Lane.
Published
Upper Saddle River, NJ : Pearson/Prentice Hall, c2013.
Call Number
658.827 K29S
Location
ห้องสมุดพณิชยการพระนคร
ห้องสมุดเทเวศร์

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The new global brands : managing non-government organization in the 21st century / John A. Quelch and Nathalie Laidler-Kylander.
Author
Quelch, John A.
Published
Mason, Ohio : Thomson / South-Western, c2006.
Call Number
658.827 Q3N
Location
ห้องสมุดพณิชยการพระนคร

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How Asia advertises : The most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
Author
Aitchison, Jim.
Published
Singapore : John Wiley & Sons (Asia), 2002.
Call Number
659.1 A311H
Location
ห้องสมุดพณิชยการพระนคร

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