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Found: 22  Titles

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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Author
Taylor, David.
Published
West Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 T239B
Location
ห้องสมุดพณิชยการพระนคร

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The Business of brands / by Jon Miller & David Muir.
Author
Miller, Jon,
Published
West, Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 M648B
Location
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Advanced brand management from vision to valuation / PaulTemporal.
Author
Temporal, Paul.
Published
Singapore : John Wiley & Sons (Asia), c2002.
Call Number
658.827 T288A
Location
ห้องสมุดพณิชยการพระนคร

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Harvard business review on brand management.
Published
Boston, Mass. : Harvard Business School Press, c1999.
Call Number
658.827 H339
Location
ห้องสมุดพณิชยการพระนคร

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin Lane.
Published
Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Call Number
658.827 K29S
Location
ห้องสมุดเทเวศร์

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin Lane.
Published
Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Call Number
658.827 K29S
Location
ห้องสมุดพณิชยการพระนคร

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IMC : using advertising and promotion to build brands / Tom Duncan.
Author
Duncan, Tom.
Published
Boston : McGraw-Hill Irwin, c2002.
Call Number
658.827 D912I
Location
ห้องสมุดพณิชยการพระนคร

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Principles of advertising & IMC / Tom Duncan.
Author
Duncan, Tom.
Published
Chicago, IL : McGraw-Hill/Irwin, c2005.
Call Number
658.82 D912P
Location
ห้องสมุดพณิชยการพระนคร

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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Author
Wheeler, Alina.
Published
Hoboken, N.J. : Wiley, 2013.
Call Number
658.827 W562D
Location
ห้องสมุดโชติเวช
ห้องสมุดพณิชยการพระนคร
ห้องสมุดเทเวศร์

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Big brands, big trouble : lessons learned the hard way / Jack Trout.
Author
Trout, Jack.
Published
New York : Wiley, 2001.
Call Number
658.827 T861B
Location
ห้องสมุดพณิชยการพระนคร

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Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart.
Author
Barlow, Janelle,
Published
San Francisco, CA : Berrett-Koehler, c2004.
Call Number
658.812 B258B
Location
ห้องสมุดพณิชยการพระนคร

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The fall of Advertising and the rise of PR / AI Ries.
Author
Ries , AI.
Published
New York : Harper Business , 2002.
Call Number
659.1 R559F
Location
ห้องสมุดเทเวศร์

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley.
Author
Hackley, Christopher E.
Published
Los Angeles : SAGE, c2010.
Call Number
659.1 H122A
Location
ห้องสมุดเทเวศร์

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Brand aid : a quick reference guide to solving your branding problems and strengthening your marketingposition / Brad Vanauken.
Author
Vanauken, Brad.
Published
New York, NY : Amacom, c2015.
Call Number
658.827 V217B
Location
ห้องสมุดพณิชยการพระนคร

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Brand/story : cases and explorations in fashion branding / Joseph H. Hancock, II.
Author
Hancock, Joseph.
Published
New York : Bloomsbury ; Fairchild Books, an imprint of Bloomsburg Publishing Inc., c2016.
Call Number
746.20688 H234B
Location
ห้องสมุดพณิชยการพระนคร

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