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Subject
"Brand name products -- Management"
Language
eng
Subject
brand name products -- marketing.
Publish year
2004
Target audience
general
Conference publication
not a conference publication
Biography
no biographical material
Author
miller, jon, (1)
muir, david, (1)
taylor, david. (1)
Subject
brand name products -- management. (2)
brand name products -- marketing. (2)
brand name products -- valuation -- management. (1)
brand name products. (1)
product management. (1)
more...
Publish year
2004 (2)
Source Types
Book (2)
Location
ห้องสมุดพณิชยการพระนคร (2)
Language
eng (2)
Call no DC
658.827 t239b (1)
Illustrations
illustrations (2)
Target audience
general (2)
Form of item
none of the following (2)
Nature of contents
programmed texts (2)
Government publication
not a government publication (2)
Conference publication
not a conference publication (2)
Festschrift
not a festschrift (2)
Literary form
not fiction (2)
Biography
no biographical material (2)
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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Author
Taylor, David.
Published
West Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 T239B
Location
ห้องสมุดพณิชยการพระนคร
Book
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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
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The Business of brands / by Jon Miller & David Muir.
Author
Miller, Jon,
Published
West, Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 M648B
Location
ห้องสมุดพณิชยการพระนคร
Book
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The Business of brands / by Jon Miller & David Muir.
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