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Subject
"Marketing"
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kotler, philip. (26)
armstrong, gary (9)
belch, michael a. (7)
kerin, roger a (7)
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marketing. (82)
marketing -- management. (42)
marketing research. (32)
communication in marketing. (30)
internet marketing. (26)
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ห้องสมุดพณิชยการพระนคร (248)
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309
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International marketing / Michael R. Czinkota and Ilkka A. Ronkainen.
Author
Czinkota, Michael R
Published
Mason, OH : Thomson South-Western, c2007.
Call Number
658.848 C998I
Location
ห้องสมุดพณิชยการพระนคร
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International marketing / Michael R. Czinkota and Ilkka A. Ronkainen.
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International marketing / Michael R. Czinkota and Ilkka A. Ronkainen.
Author
Czinkota, Michael R
Published
Australia : Thomson South-Western, c2004.
Call Number
658.848 C998I
Location
ห้องสมุดพณิชยการพระนคร
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International marketing / Michael R. Czinkota and Ilkka A. Ronkainen.
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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Author
Czinkota, Michael R
Published
Orlando, Florida : Dryden Press, c1998.
Call Number
658.848 C998I
Location
ห้องสมุดพณิชยการพระนคร
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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Author
Lovelock, Christopher H.
Published
Harlow : Pearson, c2011.
Call Number
658.8 L911S
Location
ห้องสมุดพณิชยการพระนคร
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
Author
Wirtz, Jochen.
Published
New Jersey : World Scientific, c2016.
Call Number
658.8 W799S
Location
ห้องสมุดเทเวศร์
Book
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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
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Global marketing : foreign entry, local marketing and global management / Johny K. Johansson.
Author
Johansson, Johny K
Published
New York, NY : McGraw-Hill, 2009.
Call Number
658.848 J65G
Location
ห้องสมุดพณิชยการพระนคร
Book
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Global marketing : foreign entry, local marketing and global management / Johny K. Johansson.
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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
Author
Tapp, Alan.
Published
New York : Pearson, 2014.
Call Number
658.872 T174P
Location
ห้องสมุดพณิชยการพระนคร
ห้องสมุดเทเวศร์
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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
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Basic Marketing Research / Gilbert A. Churchill and Tjom J. Brown.
Author
Churchill, Gilbert A
Published
Mason, OH : Thomson/South-Western, c2004.
Call Number
658.83 C563B
Location
ห้องสมุดพณิชยการพระนคร
Book
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Content marketing for nonprofits : a communications map for engaging your community,becoming a favorite cause, and raising more money / KiviLeroux Miller.
Author
Leroux Miller, Kivi,
Published
San Francisco, CA : Jossey-Bass, 2013.
Call Number
658.8 L618C
Location
ห้องสมุดพณิชยการพระนคร
Book
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Content marketing for nonprofits : a communications map for engaging your community,becoming a favorite cause, and raising more money / KiviLeroux Miller.
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Destination marketing : an integrated marketing communication approach / Steven Pike.
Author
Pike, Steven.
Published
Oxford : Elsevier, 2008.
Call Number
338.47910688 Pi636D
Location
ห้องสมุดพณิชยการพระนคร
Book
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Destination marketing : an integrated marketing communication approach / Steven Pike.
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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
Author
Clow, Kenneth E.
Published
Thousand Oaks, California : SAGE, 2014.
Call Number
658.83 C648E
Location
ห้องสมุดพณิชยการพระนคร
Book
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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
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Exploring Marketing Research / William G. Zikmund, Barry J. Babin
Author
Zikmund, William G.
Published
Mason, OH : Thomson / South-Western, c2007.
Call Number
658.83 Z68E
Location
ห้องสมุดพณิชยการพระนคร
Book
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Exploring Marketing Research / William G. Zikmund, Barry J. Babin
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How to write a marketing plan / John Westwood.
Author
Westwood, John.
Published
London : Kogan Page, c2011.
Call Number
658.802 W538H
Location
ห้องสมุดพณิชยการพระนคร
Book
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How to write a marketing plan / John Westwood.
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Integrated marketing communications / David Pickton, Amanda Broderick.
Author
Pickton, David.
Published
aHarlow, Essex : Pearson Education, 2005.
Call Number
658.802 P597I
Location
ห้องสมุดพณิชยการพระนคร
Book
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Integrated marketing communications / David Pickton, Amanda Broderick.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Author
Shimp, Terence A.
Published
Australia : South-Western Cengage Learning, 2010.
Call Number
658.82 S556I
Location
ห้องสมุดเทเวศร์
Book
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.
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