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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author
Keller, Kevin Lane,
Published
Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.
Call Number
658.827 K29S
Location
ห้องสมุดพณิชยการพระนคร
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Brand aid : a quick reference guide to solving your branding problems and strengthening your marketingposition / Brad Vanauken.
Author
Vanauken, Brad.
Published
New York, NY : Amacom, c2015.
Call Number
658.827 V217B
Location
ห้องสมุดพณิชยการพระนคร
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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.
Author
Taylor, David.
Published
West Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 T239B
Location
ห้องสมุดพณิชยการพระนคร
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The Business of brands / by Jon Miller & David Muir.
Author
Miller, Jon,
Published
West, Sussex, England : John Wiley & Sons, c2004.
Call Number
658.827 M648B
Location
ห้องสมุดพณิชยการพระนคร
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