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Language
eng
Subject
marketing research.
Illustrations
genealogical tables
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not fiction
Author
malhotra, naresh k. (4)
babin, barry j. (2)
churchill, gilbert a (2)
iacobucci, dawn. (2)
belk, russell w. (1)
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Subject
marketing research. (20)
marketing. (5)
marketing research -- methodology. (2)
consumer behavior. (1)
consumers -- research. (1)
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2016 (1)
2015 (1)
2014 (3)
2013 (3)
2012 (1)
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Book (20)
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ห้องสมุดพณิชยการพระนคร (19)
Language
eng (20)
Call no DC
658.83 c563m (2)
658.83 z68e (2)
658.83 b458m (1)
658.83 b811m (1)
658.83 b967m (1)
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Illustrations
genealogical tables (20)
illustrations (19)
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contains biographical information (3)
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Basic marketing research / Naresh K Malhotra.
Author
Malhotra, Naresh K.
Published
Harlow, England : Pearson, c2014.
Call Number
658.83 M249B
Book
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.
Call Number
658.83 Ma249B
Location
ห้องสมุดพณิชยการพระนคร
Book
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard and James F. Engel.
Author
Blackwell, Roger D.
Published
Mason, OH : Thomson ; south-western, c2006.
Call Number
658.8342 B632C
Location
ห้องสมุดพณิชยการพระนคร
Book
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard and James F. Engel.
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
Author
Zikmund, William G.
Published
Australia : South-Western/ CENGAGE Learning, c2013.
Call Number
658.83 Z68E
Location
ห้องสมุดพณิชยการพระนคร
Book
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.
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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
Author
Clow, Kenneth E.
Published
Thousand Oaks, California : SAGE, 2014.
Call Number
658.83 C648E
Location
ห้องสมุดพณิชยการพระนคร
Book
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Essentials of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
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Exploring marketing research / William G. Zikmund, Barry J. Babin.
Author
Zikmund, William.
Published
Australia : South-Western Cengage Learning, c2010.
Call Number
658.83 Z68E
Location
ห้องสมุดพณิชยการพระนคร
Book
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Exploring marketing research / William G. Zikmund, Barry J. Babin.
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Marketing analytics : a practical guide to real marketing science / Mike Grigsby.
Author
Grigsby, Mike.
Published
London : Philadelphia : Kogan Page, c2015.
Call Number
658.83 G857M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing analytics : a practical guide to real marketing science / Mike Grigsby.
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris,Phillip E. Pfeifer and David J. Reibstein.
Author
Bendle, Neil T
Published
Upper Saddle River, NJ : Pearson Education, c2016.
Call Number
658.83 B458M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris,Phillip E. Pfeifer and David J. Reibstein.
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Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha.
Author
Burns, Alvin C.
Published
Harlow : Pearson, c2014.
Call Number
658.83 B967M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha.
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Marketing research / Donald R. Cooper and Pamela S. Schindler.
Author
Cooper, Donald R.
Published
New York : McGraw-Hill/Irwin, 2006.
Call Number
658.83 C776M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research / Donald R. Cooper and Pamela S. Schindler.
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Marketing research : an aid to decision making / Alan T.Shao, Kevin Zheng Zhou.
Author
Shao, Alan T.
Published
Mason, OH : Thomson, c2007.
Call Number
658.83 S528M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research : an aid to decision making / Alan T.Shao, Kevin Zheng Zhou.
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Marketing research : an applied orientation / Naresh K. Malhotra, David F. Birks and Peter Wills.
Author
Malhotra, Naresh K.
Published
Harlow : Pearson, c2012.
Call Number
658.83 M249M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research : an applied orientation / Naresh K. Malhotra, David F. Birks and Peter Wills.
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Marketing research : an applied orientation / Naresh K. Malhotra.
Author
Malhotra, Naresh K.
Published
Upper Saddle River, NJ ; Toronto : Pearson, c2010.
Call Number
658.83 M249M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research : an applied orientation / Naresh K. Malhotra.
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Marketing research : methodological fpundations / Gilbert A. Churchill and Dawn Iacobucci.
Author
Churchill, Gilbert A
Published
Mason, OH : Thomson ; south-western, c2005.
Call Number
658.83 C563M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research : methodological fpundations / Gilbert A. Churchill and Dawn Iacobucci.
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Marketing research : tools & techniques / Nigel Bradley.
Author
Bradley, Nigel,
Published
Oxford : Oxford University Press, 2013.
Call Number
658.83 B811M
Location
ห้องสมุดพณิชยการพระนคร
Book
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Marketing research : tools & techniques / Nigel Bradley.
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